Mona Afrouz is a strategic business development and partnerships leader with a proven track record of driving revenue growth, commercial innovation, and customer engagement through high-impact partnerships. With experience spanning financial services, loyalty and rewards, travel, retail, and consumer products, she specializes in developing growth strategies and commercial relationships that create measurable value for organizations, partners, and customers alike.
Throughout her career, Mona has led complex partnerships and growth initiatives across North America, with expertise in revenue generation, strategic partnerships, sponsorships, customer engagement, and market expansion. Known for her collaborative approach and strong relationship-building skills, she excels at identifying opportunities that align business objectives, unlock new sources of growth, and deliver long-term business impact.
At CFIN, Mona leads the development of strategic partnerships and commercial initiatives that strengthen the organization's proposition across the food industry value chain, accelerates innovation, and support the long-term vision and growth of the food industry in Canada.